Valpak is the most recognized direct mail advertising program there is. Eight in 10 (82%) households* receiving the Blue Envelope open and look through the coupon offers. Our team continuously researches new and innovative direct mail formats to create unique products that draw the eyes of consumers and the envy of your competitors. Choose from a variety of direct mail solutions: eye-catching coupons, loyalty cards, flyers and other memorable print pieces. Make an unmistakable impression with an on-envelope ad or a solo direct mail campaign targeted to the households you value most.

Let us introduce you to the neighborhood.

*2014 Valpak® Readership Study, Research Now®, October 2014

Print Coupons are the foundation of your Valpak program, featuring optimal design and messaging to quickly grow your customer base.

Coupons

Print Coupons are the foundation of your Valpak program, featuring optimal design and messaging to quickly grow your customer base.

What’s Included

Need more space to showcase your products and services? Our multi-panel flyers, circulars and booklets give you tons of options to show off your menu, photos, locations and other business information.

Flyers, Booklets, & Circulars

Need more space to showcase your products and services? Our multi-panel flyers, circulars and booklets give you tons of options to show off your menu, photos, locations and other business information.

What’s Included

  • Larger advertising space than standard coupon
    Choice of 2-, 3- or 6-Panel Flyers
    Choice of 8-, 12- or 16-Page Circular and Booklets
Drive repeat purchases and extend the life of your coupon with Cardstock and Loyalty Cards.

Loyalty Cards & Cardstock

Drive repeat purchases and extend the life of your coupon with Cardstock and Loyalty Cards.

What’s Included

Be the first to be seen with the kind of exposure only available from occupying the prime position on the outside of our signature Blue Envelope.

On-Envelope Exposure

Be the first to be seen with the kind of exposure only available from occupying the prime position on the outside of our signature Blue Envelope.

What’s Included

  • Premium exposure on the outside of the
    Blue Envelope
  • Call to action driving customers to your inner envelope offer
Solo Values work well in conjunction with the Valpak envelope to expand the reach or frequency of program advertising.

Solo Values

Solo Values work well in conjunction with the Valpak envelope to expand the reach or frequency of program advertising.

What’s Included

Mailing Areas

With Valpak’s Blue Envelope, your ads can reach all over West Michigan, with 160,000 homes receiving it each month (39 million nationally). With our robust targeting system, you can choose which and how many mailing zones you mail to, and tailor your ads for each one.

GBWyoming49509, 49519
GCGrandville - Wyoming49418, 49519
GDWalker - Standale49401, 49435, 49534
GEGrand Rapids North49321, 49504, 49544
GGForest Hills - Cascade49301, 49302, 49306, 49331
GIKentwood South49508, 49512, 49548
GJCaledonia South49315, 49316, 49333, 49508, 49548
GKEast Grand Rapids49503, 49506, 49507, 49546
GLEast Grand Rapids - Ada - Cascade49301, 49546
GMKentwood North49506, 49507, 49508, 49548
GNNorthview - Comstock Park49306, 49525
GONorth - Alpine49306, 49341
GPHudsonville49426, 49464
GQJenison - Hudsonville49426, 49428
GRREast Grand Rapids49503, 49505, 49506

Ready to Begin?

We’re ready to work for you! Contact us today to get started on your free consultation.

Want to learn more?

Find out why Valpak is West Michigan’s #1 resource for direct-mail business marketing.